Rams Sign Multiyear Deal With Unify Financial Credit Union

The Rams have signed Unify Financial Credit Union to a top-level "Homecoming Partner” sponsorship. The multiyear deal designates Unify as the Rams' official credit union. Unify will kick off activation around the sponsorship with a social media-based contest around this week’s NFL Draft. Also included in the deal is signage at the L.A. Coliseum, co-branded digital content and promotions, broadcast and print advertising, integration into Rams media content and a branded space at Rams training camp. Promotions supporting the deal will include ticket and merchandise giveaways and events with players, cheerleaders and mascots at branch locations. Community outreach includes credit union and Rams employees teaming up for a Staff Day of Service. The deal will be leveraged across 13 branches of the credit union.