Nike Picks Wieden+Kennedy As Lead Creative Agency For Converse

Converse in recent years has been a bright spot in the Nike lineup, with decent annual salesNike

Nike has assigned "lead creative duties on its Converse brand" to Wieden+Kennedy, Portland, after the agency "won the account after a competitive review," according to Patrick Coffee of ADWEEK. It is "not clear whether the review was managed internally or by a third-party consultancy." It is also "unclear which agencies other than Wieden pitched Converse." Anomaly was "previously creative agency of record for Converse since winning" an '07 review. Nike’s paid media spend for Converse has "been small in recent years, as it tends to rely heavily on the brand’s reputation as a casual fashion staple to drive sales." Kantar Media said that the company "only invested" $2.6M in U.S. paid media in '17. However, Converse "remains a household name." It has also "been a bright spot in the Nike lineup, with annual sales estimates nearly 10 times as high today as they were 15 years ago when the company was sold" (ADWEEK.com, 4/24).