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Marketing and Sponsorship

NRG Esports To Sponsor Univ. Of California's Programs

S.F.-based NRG Esports and its Overwatch League team S.F. Shock will "help sponsor" the Univ. of California's esports programs, according to Benny Evangelista of the S.F. CHRONICLE. NRG Chair and NBA Kings co-Owner Andy Miller said that the deal "includes funding for the campus' planned esports community center as well as uniform sponsorships for teams like the university's two-time national champion 'Overwatch' squad." The three-year deal is worth about $225,000, and includes "help developing a range of esports programs such as a Women in Gaming initiative to help students explore careers in the gaming industry" (S.F. CHRONICLE, 4/19). 

VIVA LAS VEGAS: Esports Arena Las Vegas signed HyperX, the gaming division of Kingston Technology, as its official peripheral and arena partner. The venue will feature HyperX gaming headsets, keyboards, mice and mouse pads to be used for their esports tournaments, events and gaming stations. HyperX gaming peripherals will be available in the arena's merchandise stores (Esports Arena Las Vegas). 

For more coverage of the business of esports, visit our partners, esportsobserver.com.

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