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Marketing and Sponsorship

Marketplace Roundup

YAHOO SPORTS' Daniel Roberts noted Galaxy and Sweden national team F Zlatan Ibrahimovic will be the "global face of Visa's marketing campaign" for the '18 FIFA World Cup. Financial terms of the deal "were not publicly disclosed." In a new Visa promo spot, Ibrahimovic "holds up a jersey on which he has changed the 's' in VISA to a 'z,' and says, 'Zlatanized'" (FINANCE.YAHOO.com, 4/17).

THE GOOD STUFF: In Minneapolis, Jack White noted Minnesota United has signed a 10-year partnership with Bell Bank, which will "provide a $1,000 check to a player each match -- home and away -- next season." The bank, which was also "named a gate sponsor at United's new Allianz Field, gave a $10,000 check" to GK Matt Lampson's LampStrong Foundation as it officially announced the partnership. Each game's "man of the match" will "donate the check of $1,000 to a charity of his choice" (Minneapolis STAR TRIBUNE, 4/18).

TEEING OFF: GOLFWEEK's Brentley Romine notes top-ranked amateur Joaquin Niemann will "make his pro debut this week at the Valero Texas Open, and he will do so playing Ping equipment and wearing Adidas apparel and footwear." He will "carry a Ping staff bag" as part of a multiyear agreement, and he is the "first 19-year-old to sign" with Adidas since Sergio Garcia did so in '99. Niemann "will wear Adidas headwear, apparel and footwear" (GOLFWEEK.com, 4/17).

THE TAKEDOWN: Ohio-based wrestling apparel company Rudis signed former Ohio State wrestler Kyle Snyder as an endorser. Rudis President Jesse Leng said Snyder has a "long-term deal" and added that he will "have a clothing and shoe line that launches online in two weeks." Snyder is the "only wrestler to win NCAA, World and Olympic championships as a college athlete" (BIZJOURNALS.com, 4/17).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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