Stephen Curry and the Warriors topped the NBA's list of jersey sales and team merchandise for the third consecutive regular season. Rankings are based on NBAStore.com sales since the beginning of the '17-18 season. Rounding out the top five players are Cavaliers F LeBron James, Warriors F Kevin Durant, Bucks F Giannis Antetokounmpo and Celtics G Kyrie Irving (NBA).
| MOST-POPULAR PLAYER JERSEY SALES ON NBASTORE.COM ('17-18 SEASON) |
| RANK |
PLAYER |
RANK |
PLAYER |
| 1 |
Warriors G Stephen Curry |
8 |
76ers C Joel Embiid |
| 2 |
Cavaliers F LeBron James |
9 |
Rockets G James Harden |
| 3 |
Warriors F Kevin Durant |
10 |
76ers G Ben Simmons |
| 4 |
Bucks F Giannis Antetokounmpo |
11 |
Spurs F Kawhi Leonard |
| 5 |
Celtics G Kyrie Irving |
12 |
Lakers G Lonzo Ball |
| 6 |
Thunder G Russell Westbrook |
13 |
Trail Blazers G Damian Lillard |
| 7 |
Knicks F Kristaps Porzingis |
14 |
Warriors G Klay Thompson |
| |
|
15 |
T'Wolves F Jimmy Butler |
FREAK THE MIGHTY: Antetokounmpo's 4th place finish is the highest by a Bucks player to finish a season, and is four spots higher than his 8th place finish in '16-17. That marked the first time a Bucks player was in the Top 15 of jersey sales since Basketball HOFer Gary Payton ranked 15th in '03 (Bucks).
| MOST-POPULAR TEAM MERCH SALES ON NBASTORE.COM ('17-18 SEASON) |
| RANK |
TEAM |
RANK |
TEAM |
| 1 |
Warriors |
6 |
Bucks |
| 2 |
Cavaliers |
7 |
Thunder |
| 3 |
76ers |
8 |
Knicks |
| 4 |
Lakers |
9 |
Bulls |
| 5 |
Celtics |
10 |
Rockets |
TO THE VICTOR GO THE SPOILS: In Indianapolis, David Woods writes another player whose jersey is selling well is Pacers G Victor Oladipo, who is "checking in at No. 7" on Dick's Sporting Goods list of jersey sales. Heading into the All-Star Game, Oladipo jersey sales "ranked 18th." For the longest time, "consumers could not get their hands on Oladipo's No.4." One Indianapolis retailer said, "Christmastime, you could not even get a Victor Oladipo jersey. You might be able to find a few, but Nike could not keep up with the high demand." Another local retailer said that Oladipo's jersey sales had "'gone up slightly' since the playoffs began." XL and XXL were "the only sizes he had left in stock" (INDIANAPOLIS STAR, 4/18).
