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Volume 26 No. 109
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SBJ In-Depth: Sports in Focus - Bowling

This is not your father’s league sport anymore. Bowling is targeting a younger demographic with upgraded food and entertainment offerings at lanes across the country, and promoting the sport through team and race sponsorships in NASCAR. We look at efforts by the sport expand its fan base and stay relevant to the millennial and younger generations.

Publishing Date: May 7

Ad Close: April 23

Materials Due: April 25

For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or