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Volume 25 No. 63
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Pelicans' Crawford In Endorsement Talks With Big Baller Brand

Crawford may get an agreement that allows him to be under the brand yet still pursue personal endeavors
Photo: NBAE/GETTY IMAGES

Pelicans G Jordan Crawford is "in talks for a partnership deal with Big Baller Brand," according to sources cited by Shams Charania of YAHOO SPORTS. The company is "expected to send Crawford new merchandise, including shoes, this week for the NBA playoffs." Crawford became the first NBA player outside of Lakers G Lonzo Ball to "wear the brand this season and has continued to do so in the postseason." This is not a "normal endorsement deal for Crawford, but he would sign a contract with Big Baller Brand down the line that would allow him to be under the brand yet have the freedom to pursue his own personal endeavors." Crawford and BBB are "expected to continue talks toward a new deal" (SPORTS.YAHOO.com, 4/15). 

LAUGHING TO THE BANK: This weekend's episode of “SNL” saw cast member Kenan Thompson reprise his role as LaVar Ball and discuss the family's business ventures (THE DAILY). ESPN's Jalen Rose said of the spoof, "As long as we’re talking about Big Baller Brand, an independent company, it’s a win for them. They’re not Nike and they’re not adidas, but we’re discussing them, That’s a win" ("Get Up!," ESPN, 4/16).