Adidas Wants To Sign Colin Kaepernick If He Gets NFL Deal
Adidas North America President Mark King said that the company "wants to sign Colin Kaepernick to an endorsement deal but has held off" because he "isn’t on an NFL roster," according to Greg Moore of the ARIZONA REPUBLIC. Speaking Friday at Arizona State's Global Sport Summit, King said that Adidas "doesn’t want to give the impression that it’s 'taking advantage of this noise or interest that he had generated.'" King said, “If he signs on a team, we would definitely want to sign him. ... We love athletes that have a platform to make the world a better place. If they’re an activist in a way that brings attention to something that moves the world forward, even if there’s controversy at that moment, we’re really interested in those athletes because I think it represents the world today.” He added that the position "represents a shift over the last three years in which Adidas has come to represent an 'intersection between culture and sports'" (ARIZONA REPUBLIC, 4/14). Kaepernick, who has not played since the '16 season, had a scheduled workout with the Seahawks canceled last week after he would not commit to not kneeling during the national anthem if he was signed (THE DAILY).