Warriors G Stephen Curry prior to the start of the postseason was trying to "restock his latest sneaker -- the Under Armour Curry 5 'Pi Day.'" The shoe is "inspired by the ancient Pi equation of 3.14." The shoe’s initial rollout featured a "limited release of the sneaker, in which just 314 pairs were put on sale for the public, quickly selling out at retailers" (San Jose MERCURY NEWS, 4/12).
NEW OPPORTUNITIES: AD AGE's E.J. Schultz noted the NBA's newest CBA gave the player's union "more power to craft licensing deals," which allows them to "strike brand deals for off-court activities with marketers that are not official NBA sponsors." Going forward, the NBPA is "open to more deals with brands that don't have official league sponsorships." NBPA CMO Jordan Schlachter said, "There are lots of companies that are interested in the basketball space." The new arrangement "doesn't seem to be hampering the league's ability to craft deals with its own sponsors" (ADAGE.com, 4/12).
FROM PITCH TO STITCH: NWSL Orlando Pride MF Christine Nairn "runs a T-shirt company called Finding Euphoria." Finding Euphoria, which launched in July '17, "offers shirts, beanies and bracelets." Orlando Pride D Carson Pickett is the "model in most of the photos that showcase the store's shirts" (PROSOCCERUSA.com, 4/11).