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Marketing and Sponsorship

Marketplace Roundup

Warriors G Stephen Curry prior to the start of the postseason was trying to "restock his latest sneaker -- the Under Armour Curry 5 'Pi Day.'" The shoe is "inspired by the ancient Pi equation of 3.14." The shoe’s initial rollout featured a "limited release of the sneaker, in which just 314 pairs were put on sale for the public, quickly selling out at retailers" (San Jose MERCURY NEWS, 4/12).

NEW OPPORTUNITIES: AD AGE's E.J. Schultz noted the NBA's newest CBA gave the player's union "more power to craft licensing deals," which allows them to "strike brand deals for off-court activities with marketers that are not official NBA sponsors." Going forward, the NBPA is "open to more deals with brands that don't have official league sponsorships."  NBPA CMO Jordan Schlachter said, "There are lots of companies that are interested in the basketball space." The new arrangement "doesn't seem to be hampering the league's ability to craft deals with its own sponsors" (ADAGE.com, 4/12).

FROM PITCH TO STITCH: NWSL Orlando Pride MF Christine Nairn "runs a T-shirt company called Finding Euphoria." Finding Euphoria, which launched in July '17, "offers shirts, beanies and bracelets." Orlando Pride D Carson Pickett is the "model in most of the photos that showcase the store's shirts" (PROSOCCERUSA.com, 4/11).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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