Bryce Harper Signs Endorsement Deal With Blind Barber
Nationals RF Bryce Harper has signed a deal with Blind Barber, a "network of six barbershops where customers can get a cut, have a drink and buy one of the brand's variety of hair care products for retail," according to Darren Rovell of ESPN.com. As part of the deal, Harper will "help create and sell the brand's hair strong hold styling clay." Harper will get an "equity stake in the business by lending his name and time." A teaser for the deal went viral Wednesday when Harper's brother Bryan "tweeted a clip of Harper blowing his hair out with a hair dryer in each hand." In a commercial that the brand rolled out Thursday, the "dual hair dryers return in a spot that sees Harper talking himself up in the mirror in a bathroom." Blind Barber "blindly sent Harper a set of their products and didn't hear back for a year." Harper's reps then "called the company to say he liked their products." It took another year to "consummate a deal" (ESPN.com, 4/12).