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Volume 25 No. 24
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Arkansas Picks Dyehard Fan Supply To Manage Merchandise Sales

Fanatics is the company that currently manages the retail sales for the Univ. of Arkansas
Photo: FANATICS

The Univ. of Arkansas has named Dyehard Fan Supply to "manage licensed merchandise sales at athletic events and online," according to Jaime Adame of the NORTHWEST ARKANSAS DEMOCRAT-GAZETTE. UA Associate AD/PR Kevin Trainor said that "no deal has been signed" and added that "contract negotiations are the next step." Dyehard Fan Supply was "created last year by private-equity firm Teall Capital." The company was "chosen over bids" from Fanatics and GameDay Holdings. Trainor noted that Fanatics "currently manages the retail sales." In the bid process, UA listed $1.21M in '16-17 sales for "retail shops at athletic venues." The school also "listed net online sales of $899,939 for the same year, with the online sales made via a link from the main athletics Web page" (NWAONLINE.com, 4/10).