Marketing and Sponsorship

Marketplace Roundup

4.11.2018

In Charlotte, Joe Marusak notes Panthers fans have "panned the 'Two States. One Team' moniker" on the front of the team's new NFL Draft cap. Fans said that it should have "included the team's fan-favorite 'Keep Pounding' slogan," which only appears on the "flip side of the cap." New Era unveiled the hats "draftees will sport at the NFL Draft April 26-28 at AT&T Stadium" (CHARLOTTE OBSERVER, 4/11).

NICE SET OF WHEELS: South Korean tennis player Hyeon Chung has signed with luxury auto brand Genesis. Chung, currently the highest-ranked Asian player on the ATP World Tour, becomes the South Korean brand's first global ambassador and will wear the automaker's patch on his left sleeve. The sponsorship of Chung, who is repped by IMG, marks Genesis' first foray into tennis (IMG).

GOPHER BROKE: IMG College has extended its partnership with the Univ. of Minnesota to continue to manage the school's trademark licensing program (IMG College).

PREVIOUS NFL Likely Ending Mandatory Use Of Nike Color Rush Uniforms NEXT ESPN Keeping F1 Races Commercial Free For Rest Of '18

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 25, 2024

April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

April 24, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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