The Warriors’ marketing department has adopted the catchphrase "Strength in Numbers" as part of its "playoff promotional campaign" that began yesterday, according to Mark Medina of the San Jose MERCURY NEWS. The Warriors will "display various 'Strength in Numbers' signs displayed both at Oracle Arena and various locations" in Oakland and S.F. Some of those signs will "feature the Warriors’ individual stars," while others will "feature the team’s role players." Some promotional efforts on banners in and around Oracle Arena will have "hand-written names of Warriors fans in the background." The team also has designated today as “Dubs Day,” which entails Uber "handing out playoff tickets to select riders as well as Chase ATMs promoting the 'Strength in Numbers' slogan." The mayors in Oakland, S.F. and San Jose are deeming this Friday as "Blue and Gold Day,” which will "feature blue and gold lights and Warriors flags being displayed at each City Hall." Once the playoffs start, the Warriors will "host fan exhibits outside of Oracle Arena." The first 5,000 fans before each game will "receive 'Strength in Numbers' posters." Both inside and outside Oracle Arena, the Warriors will also "host a 'Pop a Shot' stand, a personal ticket configurator and a life-size action figure box for select home playoff games." Near the concourse area, fans will also be able to "pose for photos in front of floor to ceiling player artwork to share on their respective Instagram and Snapchat accounts." Inside Oracle Arena, the Warriors will "hand out Big Heads to fans sitting behind the opponents’ basket to distract free-throw shooters." Fans can also "control a ZipBlimp, which has a live on-board HD camera feed" (San Jose MERCURY NEWS, 4/10).
