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Volume 25 No. 239
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NCAA Tourney Finishes Down From '17, But Up From Two Years Ago

The NCAA Tournament across linear TV (CBS/TBS/TNT/truTV) and March Madness Live (streaming) averaged a combined 10.0 million viewers, down from 10.8 million TV-only viewers last year, but up from 9.3 million two years ago. Last year’s Final Four and National Championship aired solely on CBS, whereas in ’16, Turner (TBS/TNT/truTV) had all three games. This year’s tourney figure, which included a record-low national title game on Monday night, also was up from 9.5 million viewers in ’10, which was the last time CBS had the tourney by itself. Villanova’s blowout win over Michigan on Monday night finished with 16.5 million viewers across TV and MML. That includes 13.3 million for the main telecast on TBS, with 2.1 million for the UM TeamCast on TNT and 613,000 viewers for the Villanova TeamCast on truTV. MML had an average minute audience of around 533,000 streaming viewers for the game. The previous record-low for an NCAA men’s title game was 17.1 million viewers on CBS for UConn-Georgia Tech in ’04.

NCAA TOURNEY AVG. VIEWERSHIP TREND
YEAR
NETWORKS/PLATFORMS
AVG. VIEWERS (000)
'18
CBS, TBS, TNT, truTV, March Madness Live
10,000
'17
CBS, TBS, TNT, truTV
10,800
'16
CBS, TBS, TNT, truTV
9,300
'15
CBS, TBS, TNT, truTV
11,300
'14
CBS, TBS, TNT, truTV
10,500
'13
CBS, TBS, TNT, truTV
10,700
'12
CBS, TBS, TNT, truTV
9,750
'11
CBS, TBS, TNT, truTV
10,200
'10
CBS
9,500
Download the
NCAA Tournament Average
NCAA MEN'S BASKETBALL NATIONAL CHAMPIONSHIP GAME TREND
YEAR
NETS/PLATFORMS
VIEWERS (000)
MATCHUP
'18
TBS/TNT/truTV/March Madness Live
16,500
Villanova-Michigan
'17
CBS
22,998
North Carolina-Gonzaga
'16
TBS/TNT/truTV
17,752
Villanova-North Carolina
'15
CBS
28,263
Duke-Wisconsin
'14
CBS
21,196
UConn-Kentucky
Download the
NCAA National Title Game Trend