Marketing Notes: Bryant Stars In Another Red Bull Prank Spot
ADWEEK's David Gianatasio noted Cubs 3B Kris Bryant in his latest ad for Red Bull "pranks a fantasy baseball draft by showing up disguised as a pizza delivery guy." With a "goofy hairpiece, mustache/beard combo and wire-frame specs," Bryant poses as the proprietor of “Kristio’s Pizza & Wings.” Red Bull's limited-edition Bryant can is "available across Midwest retail outlets" and features a Snapchat code that "unlocks AR experiences, including a scenario where users transform their own faces into baseballs that Bryant hits out of the park" (ADWEEK.com, 3/28).
HE'S BACK! Vin Scully "came out of retirement" for a 60-second spot for Kingsford Charcoal with Baseball HOFer Johnny Bench, former MLBer David Ortiz and Mets P Noah Syndergaard "celebrating the first time in 50 years that every major league team is opening the season on the same day" (LATIMES.com, 3/28).
LONG-TERM INVESTMENT: The Reds' corporate sales revenue is up 5.5% year-over-year, which is "particularly impressive considering the Reds are coming off three straight last-place finishes." Reds VP/Corporate Partnerships Bill Reinberger said that his team "beat its full-season budget by Opening Day for the first time" since '15. Reinberger also said that the team signed "five of Cincinnati’s best-known brands to deals" of four years or longer -- Frisch’s, Graeter’s, LaRosa’s, Montgomery Inn and Queen City Sausage. About 80% of Reds sponsors are on "one- or two-year deals" (BIZJOURNALS.com, 3/27).
DRINK UP: Earned Run Ale, the "beer brewed by Devils Backbone Brewing in partnership" with the Nationals, is "coming to bars and store shelves for the first time." The beer debuted in '17 and was "exclusively sold on draft at Nationals Park." Beginning Monday, the beer will be "available in stores in Maryland, Virginia and the District" (WASHINGTON TIMES, 3/27).