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Greenberg Says New ESPN Morning Show Will Be "Flexible" With Topics

ESPN's Mike Greenberg said he hopes his new morning show, "Get Up," will be "all things to all sports fans," though he acknowledged it will be a "tall task," according to Teddy Greenstein of the CHICAGO TRIBUNE. The show, which Greenberg will co-host with Jalen Rose and Michelle Beadle, debuts April 2 on ESPN from 7:00-10:00am ET. ESPN VP/Studio Production Bill Wolff said, "I'll be surprised if anybody watches for three hours, but I will be grateful to those people." He cited research as indicating the "length of tune-in in the morning is somewhere in the neighborhood of 27-28 minutes." Wolff: "We want to try to serve full meals to people who aren't watching that long. If you give us (about) 20 minutes, we'll get you caught up on a lot of stuff." Greenberg said, "We need to be flexible. There are some days sports fans want news and information and we need to give it to them better than anyone else can. There are some days sports fans want insight and analysis. We need to give it to them better than anyone else can." The show is replacing "SportsCenter" on ESPN's flagship station in that morning window, and Wolff said, "Our job is to get more people to watch and I think the folks who made the decision to put us in this role believe that putting on a program that is new and fresh is our network's best opportunity to grow in this day part, which, like everything else in television, we've been sort of flat over the last little while. It is absolutely a calculation by ESPN meant to derive larger audiences" (CHICAGO TRIBUNE, 3/21).

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