Menu
Media

Bucks Take Unique Approach To Sharing Game Highlights On Social

The Bucks are using a "carefully-crafted" social media strategy meant to engage fans "locally and internationally without undermining the box office or broadcast audience," according to James Nelson of the MILWAUKEE JOURNAL SENTINEL. The Bucks take to Twitter, Facebook, Instagram and their home page with "highlights while games are underway," but the clips "extend far beyond the action on the court and the teams." The captions "carry references to video games, music and the personalities of players and high-profile fans in the seats." Bucks Chief Digital Officer Mike Grahl said, "The goal with the casual fan was to get them more interested. And then maybe we can get them to a game or to buy a cable package." Nelson noted the NBA gave the Bucks "permission to cut and post their own video clips" in '14, after the team signed F Giannis Antetokounmpo. Bucks Digital Communications Manager Nick Monroe said that until that point, the team "received whatever clips the NBA sent -- and often they were highlights of the opposing team's heroics." The social media team uses "special editing software that gets separate clips of plays moments after they take place." The TV broadcast and in-arena videos "feed into the system." In the first year under the Bucks' control, visits to the team's home page "went up 571%." Grahl said that in the past two seasons, social media engagements from game action highlights "have increased 122%." He added that the highlights have "delivered 482 million social media impressions over the past three seasons" (MILWAUKEE JOURNAL SENTINEL, 3/19).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2018/03/20/Media/Bucks.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2018/03/20/Media/Bucks.aspx

CLOSE