NWSL club North Carolina Courage signed a jersey sponsorship deal with Continental Tire that will see the brand logo displayed prominently on the front of the team's home and away jerseys. In '17, the Continental Tire logo was featured on the back of the jersey for both USL club North Carolina FC and the Courage (Courage).
FAMILY FUN: Reese's is continuing its support of the U.S. military through a community event around the Final Four in San Antonio in partnership with Wounded Warriors Project. Reese's NABC All-Star Game players will distribute 200 Easter baskets to vets and their families on behalf of Reese's and Hershey. Following the event, the brand will host Reese's Final Four Friday at the Alamodome. The culmination on Friday is the Reese's NABC College ASG (Reese's).
TASTE OF SUCCESS: In Houston, David Barron noted Coca-Cola has produced eight-ounce bottles "bearing the Astros logo" and '17 World Series logo. Six-bottle cardboard cartons "also bear the same logos." Commemorative bottles became available yesterday at Houston-area Kroger stores and "will be sold after two weeks throughout other outlets" (CHRON.com, 3/19).
