Group Created with Sketch.
Volume 26 No. 5
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Data Shows Valspar Saw Big Returns During PGA Tour Telecasts

The 200 brands that aligned themselves with last week's PGA Tour Valspar Championship telecasts generated 1.3 billion TV impressions in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV -- nearly 1 billion more than the 275 brands that advertised during the '17 event on NBC and Golf Channel, according to data from iSpot.tv. Valspar led this year's exposure, generating 83.3 million impressions, up from 12 million in ‘17. Ace Hardware, last year's exposure leader for the event’s Thursday-Sunday telecasts, aired nearly four times as many commercials than Valspar did this year, but garnered about three-quarters less exposure than the paint brand did last week. Valspar debuted two spots during this year’s telecasts, each created by Havas Worldwide, N.Y. A 15-second spot, “Game of Golf,” aired 30 times. A 30-second spot called “Look Good” aired 40 times. One-hundred percent of the $2.4M that Valspar has spent on TV ads since the beginning of the ‘16-17 PGA Tour season has been earmarked for golf telecasts.

TOP BRANDS IN TV EXPOSURE FROM '18 VALSPAR CHAMPIONSHIP
BRAND (UNIQUE SPOTS)
AIRINGS (PRIMETIME)
SPEND
IMPRESSIONS
Valspar (2)
67 (12)
$710,073
83,315,299
Callaway (3)
54 (13)
$545,272
70,607,122
Farmers Insurance (3)
33 (7)
$375,127
43,974,782
Pacific Life (3)
19 (4)
$444,715
43,214,312
ACE Hardware (1)
32 (5)
$428,866
42,249,762
Fidelity Investments (1)
21 (3)
$335,651
32,299,401
GEICO (13)
16 (3)
$377,008
31,067,075
SERVPRO (1)
6 (0)
$179,433
30,052,942
TaylorMade (2)
5 (0)
$299,054
28,434,646
GolfNow.com (1)
29 (6)
$127,986
26,765,005
TOP BRANDS IN TV EXPOSURE FROM '17 VALSPAR CHAMPIONSHIP
BRAND (UNIQUE SPOTS)
AIRINGS (PRIMETIME)
SPEND
IMPRESSIONS
ACE Hardware (4)
128 (33)
$820,416
23,710,332
Callaway (4)
57 (9)
$505,496
14,400,865
TaylorMade (8)
27 (5)
$325,326
12,328,297
Titleist (7)
45 (10)
$689,892
12,167,879
Valspar (1)
45 (9)
$677,102
12,016,360
BB&T (2)
16 (0)
$579,793
11,741,453
FedEx (3)
49 (8)
$495,767
10,971,977
Microsoft Cloud (2)
19 (2)
$443,742
8,878,642
Alfa Romeo (1)
48 (12)
$312,412
7,880,608
GEICO (10)
40 (16)
$276,372
7,423,660
Download the
iSpot Valspar