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Volume 25 No. 6
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Co-Branded Yankees-Gucci Ballcaps Hitting Stores This Summer

Ballcaps co-branded by the Yankees and Gucci this June "will hit Gucci stores, part of an ongoing collaboration" between the label and MLB, according to Jacob Gallagher of the WALL STREET JOURNAL. The caps will have "NY" on the front and "one of Gucci’s butterfly embellishments on the side." Other smaller, N.Y.-based labels like Aime Leon Dore, Kith, Nepenthes and Supreme have all "released their own slightly tweaked Yankees-logo caps." Gucci's "surprising decision to collaborate with MLB reinforces the notion that, culturally speaking, the Yankees hat has transcended the diamond." New Era Cap Product Dir Christina McAdam said prominent Yankees cap-wearers like Jay-Z and Spike Lee "propelled the cap and the brand further into the fashion space." As other celebs followed suit, the hat "became a fashion accessory in its own right." Clothing resale website Grailed Head of Special Projects Chicquelo Smith "compared the Yankees hat to a pair of Air Jordans, another sports item that long ago left the arena and entered the style space." Smith said, "There’s an allure around the logo itself and (the color scheme) is so understated and powerful at the same time. It’s just a beautiful product" (WSJ.com, 3/13).

Gucci Yankees hats