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Marketing and Sponsorship

Co-Branded Yankees-Gucci Ballcaps Hitting Stores This Summer

Ballcaps co-branded by the Yankees and Gucci this June "will hit Gucci stores, part of an ongoing collaboration" between the label and MLB, according to Jacob Gallagher of the WALL STREET JOURNAL. The caps will have "NY" on the front and "one of Gucci’s butterfly embellishments on the side." Other smaller, N.Y.-based labels like Aime Leon Dore, Kith, Nepenthes and Supreme have all "released their own slightly tweaked Yankees-logo caps." Gucci's "surprising decision to collaborate with MLB reinforces the notion that, culturally speaking, the Yankees hat has transcended the diamond." New Era Cap Product Dir Christina McAdam said prominent Yankees cap-wearers like Jay-Z and Spike Lee "propelled the cap and the brand further into the fashion space." As other celebs followed suit, the hat "became a fashion accessory in its own right." Clothing resale website Grailed Head of Special Projects Chicquelo Smith "compared the Yankees hat to a pair of Air Jordans, another sports item that long ago left the arena and entered the style space." Smith said, "There’s an allure around the logo itself and (the color scheme) is so understated and powerful at the same time. It’s just a beautiful product" (WSJ.com, 3/13).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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