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Volume 24 No. 68
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MSG Using Facial-Recognition Technology To Bolster Security

MSG has "quietly used facial-recognition technology to bolster security and identify those entering the building," according to sources cited by Kevin Draper of the N.Y. TIMES. The tech "uses cameras to capture images of people, and then an algorithm compares the images to a database of photographs to help identify the person and, when used for security purposes, to determine if the person is considered a problem." It is "unclear when the face-scanning system was installed." Sources said that they "did not know how many events" at MSG in recent months have "used it or how the data has been handled." MSG was "already known for having tight security" as fans attending events "go through security screening that can include metal detectors, bag searches and explosive-sniffing dogs." At least two other arenas have "experimented with the technology, but teams and leagues are generally unwilling to discuss security protocols, so it is difficult to know for sure how widespread it is." An NBA Kings spokesperson said that facial recognition is "used to allow players and staff to enter the practice facility connected to the Golden 1 Center, but its use has not expanded to event attendees." The Mavericks also have "contracted with Suspect Technologies to experiment with facial recognition outside the team’s locker room and throughout the American Airlines Center" (NYTIMES.com, 3/13). SPORTSBUSINESS JOURNAL last week examined the use of facial recognition in sports under the header, "Facing The Data: Facial Recognition Tech Presents Way To Tailor Fan Experience."