Foles signed a two-year deal with Under Armour last summer while still a backupGETTY IMAGES
With Eagles QB Nick Foles’ Under Armour contract up next year, the brand "must determine what to do about the Super Bowl hero who fell into its lap," according to Jeff Barker of the BALTIMORE SUN. The company must decide "whether to make a long-term financial commitment to Foles, who signed a two-year sponsorship deal" last summer while still a backup. At the heart of UA's decision on whether to re-sign Foles will be whether he will "be an NFL starter." Barker: "Can he ever reprise his postseason performance? How marketable is his underdog story?" Under Armour Senior Dir of Global Sports Marketing Walker Jones said, "He obviously has a contract situation next year with the Eagles, which would enable him to test the market. That would be a factor, what his playing status is and where he ends up." Barker notes UA "believes Foles has an appealing story." Foles' agent, Athletes First's Austin Lyman, said, "He would love to re-sign with Under Armour and have a longer-term deal with them. It might be something we pursue this offseason if Under Armour is open to it.” Jones said the company considers Foles a "great partner,” and his NFL contract situation will "dictate a lot of things" (BALTIMORE SUN, 3/10).
