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Marketing and Sponsorship

Marketplace Roundup

USL club Louisville City FC yesterday "announced a two-year extension to the presenting partnership with GE Appliances through to at least the end" of the '19 season. In Louisville, Shea Van Hoy notes the GE Appliances logo will "continue to feature prominently on the front" of all Louisville City jerseys and replica shirts "through the next two years." Louisville City will "continue to don all-purple home kits with the white GE Appliances logo." The updated away strip "features a white-and-gold hoop design with gold shorts and gold trim, with a black GE Appliances logo spanning across the front" (BIZJOURNALS.com, 3/7).

DOLL FACE: ESPNW.com's Shana Renee noted Gold Medal-winning U.S. snowboarder Chloe Kim is "one of the latest athletes to be honored with her own Shero Barbie doll," which is being announced in honor of Int'l Women's Day tomorrow. Kim said, "I'm so honored to be considered a role model and want girls to know that they can be athletic and girly at the same time!" Each doll will "come with educational information about the contributions each woman made to society and their respective fields" (ESPNW.com, 3/6). Barbie is “launching 14 dolls in the likeness of modern-day role models,” including Kim and golfer Lorena Ochoa (NYDAILYNEWS.com, 3/6)

SPRING CLEANING: The South Korean women's curling team, dubbed the “Garlic Girls” after their garlic-farming hometown, have "become the faces of LG Electronics’ new cordless vacuum cleaners." The women will represent the company's "CordZero" vacuum cleaners and its other home appliances. The move comes after the team won the Silver Medal at the Pyeongchang Games. LG said it would "sponsor the team over the next four years" until it competes in the Beijing Games (REUTERS.com, 3/7).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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