Clippers Sign Jersey Deal With Female Social Network Site Bumble

Bumble’s logo will appear on the Clippers' jerseys beginning tonight against the PelicansClippers

The Clippers have signed a jersey patch deal with Austin-based women-focused social networking brand Bumble. The deal begins today and runs through '19-20 season. The total value of the deal is $20M, or roughly $7M per year, according to a source. Bumble’s logo will appear on the Clippers jerseys beginning tonight when the team plays the Pelicans at Staples Center. It is the 20th jersey patch deal in the 30-team league. The Clippers' agreement also includes in-arena signage, and the company will work with the Clippers on some community initiatives. No agency was involved in either side of the deal, according to the team. Bumble, founded by former Tinder exec Whitney Wolfe, is best known for its female-driven Bumble dating app. Clippers President of Business Operations Gillian Zucker said that deal aligns with both the company and the team’s gender equality and diversity message. “We have been looking at it not just as a patch but as a badge of empowerment of how important diversity is, specifically gender diversity,” she said. “We had been talking for a few months to a number of other brands. We were looking at something more than just an advertising play.” Zucker, the NBA’s only female team president, is one of the highest-ranking females on the franchise level, joining Lakers co-Owner Jeanie Buss, Kings COO Matina Kolokotronis and Mavericks interim CEO Cynthia Marshall.  

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