Menu
Facilities

Miller Brewing Co. Named Founding Partner For New Bucks Arena

Miller Brewing Co. on Thursday was named a "Founding Partner" for the new Bucks arena, a deal that includes "three Miller-branded concession stands in prominent locations," according to James Nelson of the MILWAUKEE JOURNAL SENTINEL. The new arena's three Miller concession stands will include a "Miller Brewing Co. bar on the main concourse, and, on the upper concourse, Leinenkugel’s and Coors Light bars." The Miller bar "served as the venue for the announcement, with stainless steel bar equipment, beer taps and Miller signs in place." The Bucks said Miller also will lease a party suite, the Coors Light Silver Bullet Suite, "which will be an exclusive event space for limited events with a capacity of up to 60 guests." Bucks Senior VP/Communications Barry Baum said that Miller will be the "'exclusive' beer for the Bucks and the arena, a marketing arrangement that doesn't extend to beer sales in the facility." He added that products from other breweries "will be available at the new arena." Other founding partners include "BMO Harris Bank, Johnson Controls and Froedtert Hospital." Meanwhile, Nelson notes the Miller deal "does not include the naming rights for the new arena." Bucks President Peter Feigin has said that the team "hopes to secure a naming rights deal" of up to $10M a year for 10 years (MILWAUKEE JOURNAL SENTINEL, 2/23). Feigin on Thursday said the naming-rights discussions are “moving forward.” When asked for an update on his statement in December '17 that the Bucks were negotiating with two finalists, Feigin said: "There are still two finalists. I think both of them will end up being partners" (BIZJOURNALS.com, 2/22).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2018/02/23/Facilities/Bucks-Arena.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2018/02/23/Facilities/Bucks-Arena.aspx

CLOSE