U.S., Canada Women Face Off Again For Hockey Gold
For the fifth time in six Olympics, the two titans of North America will vie for the gold Wednesday night ET, and the stakes are especially high for a U.S. team that’s insisted it’s not getting its due commercially.
The game will award the first Olympic medals since Team USA threatened to boycott the 2017 World Championships, successfully negotiating for improved compensation and benefits from USA Hockey before ultimately winning the title that year. While Team USA has won eight of the last 10 world championships, it’s been 20 years since it won an Olympic gold medal, which experts agree would bring a new level of attention and prestige to the game.
USA Hockey Executive Director Pat Kelleher said just making the gold-medal game guarantees a new level of prominence, and that winning would be more of a reward to the individuals. He said there are plans to promote the team should it win, but declined to detail those.
“I think first and foremost, getting into the gold-medal game, it does a lot for us to grow the game with the attention it brings,” Kelleher said. “Hopefully the TV broadcast for the game will have a lot of people watching, and getting into the game, and helping us grow the game.”
The game starts at 11:10 p.m. ET Wednesday, or 1:10 p.m. Thursday Korean time.