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Volume 25 No. 8
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Podcast: Endeavor's Pluchino, Chun Assess Pyeongchang

Endeavor Global Marketing’s Gary Pluchino (left) and Hayle Chun
Photo: Ben Fischer

Pyeongchang 2018 was never going to match Vancouver or London in its ability to deliver a massive in-person audience for global Olympic sponsors. But even considering their scaled-down expectations, are sponsors happy with what South Korean is delivering? Is the cold weather and lack of good hotel rooms hurting brands’ abilities to connect? I ask those questions to Endeavor Global Marketing’s Gary Pluchino and Hayle Chun during an unusually temperate day in Pyeongchang.