Podcast: Endeavor's Pluchino, Chun Assess Pyeongchang
Pyeongchang 2018 was never going to match Vancouver or London in its ability to deliver a massive in-person audience for global Olympic sponsors. But even considering their scaled-down expectations, are sponsors happy with what South Korean is delivering? Is the cold weather and lack of good hotel rooms hurting brands’ abilities to connect? I ask those questions to Endeavor Global Marketing’s Gary Pluchino and Hayle Chun during an unusually temperate day in Pyeongchang.