Pistons See Increase In Ticket Sales Despite Scores Of Empty Seats
Pistons officials said that ticket sales at Little Caesars Arena have been "better than expected," according to Rod Beard of the DETROIT NEWS. One of their "key measures, full-season equivalents -- combinations of full-season, half-season and 10-game packs -- increased by 3,500, a jump that ranked third in the NBA this season." Group ticket sales have also increased 52% over the last year, a "rise that ranks second in the league." Those numbers are "encouraging signs of an impending uptick, but they belie the eye test of the scores of empty seats during Pistons home games." Attendance figures for Pistons home games this season have "jumped to 531,316 total, ranking 19th in the league, averaging about 17,139 in 31 home games." They have "five sellouts this season -- compared to two all of last season" at The Palace of Auburn Hills. The Pistons also have an 80% "renewal rate of season-ticket holders" from last year. Pistons Senior VP/Sales Brad Lott said, "If you look at The Palace versus (LCA), year over year, we're up 30 percent of people in the building." Beard noted the Pistons "likely will beat their attendance mark from last season, but they're still looking for bigger increases in season-ticket sales." Lott: "We anticipate another 3,000-plus new season-tickets next year. ... If we do that, we're on to something and starting to get back in the 12,000 season-ticket range -- and if you get into that range, you start selling out every night. That's what we're hoping for and driving toward" (DETROIT NEWS, 2/17).