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Volume 25 No. 67
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Salt Lake City Looks To Take Back Local Olympic TV Throne

Salt Lake City is on pace to regain it mantle as the top-rated U.S. market for NBC’s primetime Olympic coverage. Through Wednesday night, the Utah market is averaging a 23.6 local rating for primetime action on NBC and NBCSN. Salt Lake City led all markets for the ’10 Vancouver Games and ’06 Turin Games, but came in second four years ago in Sochi to Minneapolis-St. Paul. Coming in at No. 2 this year to date is Denver (23.1 rating), which has led all markets on two nights. Rounding out the top five for Pyeongchang are Seattle-Tacoma (20.0), San Diego (19.5), Milwaukee and K.C. (19.4). The Twin Cities have dropped to No. 9 for Pyeongchang to date (Austin Karp, Assistant Managing Editor).

TOP LOCAL MARKETS FOR NBC/NBCSN PRIMETIME PYEONGCHANG COVERAGE
RANK
MARKET
LOCAL RATING
1
Salt Lake City
23.6
2
Denver
23.1
3
Seattle-Tacoma
20.0
4
San Diego
19.5
5t
Milwaukee
19.4
5t
K.C.
19.4
7
Portland
19.3
8
Sacramento
18.9
9
Minneapolis-St. Paul
18.7
10
West Palm Beach
17.2
11
Austin
17.1
12
Buffalo
17.0
13
L.A.
16.8
14t
Richmond
16.4
14t
DC
16.4
14t
Ft. Myers-Naples
16.4
14t
St. Louis
16.4
Download the
Local NBC Olympic Ratings

WHERE'S THE SPIRIT? The POST-DISPATCH's Dan Caesar notes St. Louis is in a "four-way tie for 14th place nationally" NBC/NBCSN primetime Pyeongchang coverage. This comes after the city finished 22nd four years ago for Sochi. The current ranking also is "well behind the pace of where the market ranked" for the '10 Vancouver Games (6th place) and '06 Turin Games (5th place). But it is a "big rebound" after St. Louis ranked 25th for the Opening Ceremony last week, which was the market's "worst showing in the last four Winter Games." The Olympics also have "surpassed Blues telecasts" on FS Midwest for the "two nights the hockey team was playing at the same time as the Games were being shown" (ST. LOUIS POST-DISPATCH, 2/16).