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Volume 25 No. 66
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Audience Analysis: NASCAR's Clash Sees Gain; Preds' RSN Up

NASCAR’s Advance Auto Parts Clash at Daytona last Sunday afternoon averaged 2.3 million viewers on FS1, up from 1.9 million last year, when the event was rained out on a Saturday night and moved to late Sunday morning. Two years ago, 4.84 million viewers watched the Clash when it ran in its traditional Saturday primetime slot.

NOTES: ESPN drew 603,000 viewers for a special three-hour NBA trade deadline edition of “The Jump” on Feb. 7, marking the show’s best audience on record. That figure also is up 31% from the two-hour special last year….FS Tennessee is averaging a 1.9 local rating in Nashville for Predators games to date, up 142% on the heels of the team’s run to the Stanley Cup Final last year.

The chart below lists final audience figures from select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
Pyeongchang Games:
Opening Ceremony
2/9
NBC
8:00-11:02pm
14.7
27,837
Pyeongchang Games
2/11
NBC
7:00-11:12pm
12.4
22,676
Pyeongchang Games
2/10
NBC
8:00-11:10pm
11.6
21,394
Pyeongchang Games
2/8
NBC
8:30-11:15pm
9.0
15,995
Pyeongchang Games
2/10
NBC
11:40pm-12:45am
7.0
11,998
Pyeongchang Games
2/11
NBC
3:00-6:00pm
5.8
9,847
Pyeongchang Games
2/10
NBC
3:00-6:00pm
5.5
9,407
Pyeongchang Games
2/11
NBC
11:47pm-1:00am
4.9
8,052
NBA: Cavaliers-Celtics
2/11
ABC
3:31-6:00pm
2.9
4,635
Pyeongchang Games
2/10
NBCSN
2:00-5:01pm
2.6
4,520
PGA Tour: AT&T Pebble Beach
Pro-Am: Final Round
2/11
CBS
3:15-6:45pm
2.2
3,479
"Winter Olympics Access"
2/11
NBCSN
6:00-7:00pm
1.8
3,374
Pyeongchang Games
2/11
NBCSN
1:30-3:00pm
1.9
3,216
Pyeongchang Games
2/11
NBCSN
7:00-11:00pm
1.6
3,041
NBA: Warriors-Spurs
2/10
ABC
8:31-10:56pm
1.8
2,781
Pyeongchang Games
2/10
NBCSN
6:00am-2:00pm
1.6
2,743
Pyeongchang Games
2/11
NBCSN
3:00-6:00pm
1.5
2,729
"Winter Olympics Access"
2/10
NBCSN
7:00-8:00pm
1.5
2,715
Pyeongchang Games
2/10
NBCSN
8:00-11:00pm
1.3
2,531
"Olympics Preview"
2/5
NBC
10:00-11:00pm
1.6
2,517
NBA: Thunder-Warriors
2/6
TNT
10:33pm-1:06am
n/a
2,514
Pyeongchang Games
2/11
NBCSN
11:00pm-12:30am
1.4
2,473
PGA Tour: AT&T Pebble Beach
Pro-Am: Third Round
2/10
CBS
4:00-7:00pm
1.5
2,306
Monster Energy NASCAR Cup
Series: Daytona 500 qualifying
2/11
Fox
12:00-2:00pm
1.3
2,032
NHL: Penguins-Blues
2/11
NBC
12:15-3:00pm
1.2
1,888
College basketball:
Michigan-Wisconsin
2/11
CBS
1:00-3:15pm
1.1
1,732
"NBA Countdown"
2/10
ABC
8:00-8:31pm
1.1
1,589
Liga MX: Tigres UANL-Club America
2/10
Univision
7:55-10:02pm
0.8
1,479
Westminster Dog Show
2/11
Fox
2:00-4:30pm
0.9
1,461
"NBA Countdown"
2/11
ABC
3:00-3:31pm
1.0
1,448
Liga MX: Chivas-Santos Laguna
2/10
Univision
10:02pm-12:03am
0.7
1,360
"Pebble Beach Million Dollar
Hole-In-One Challenge"
2/11
CBS
12:00-12:30pm
0.9
1,286
College basketball: Kansas-Baylor
2/10
CBS
2:00-4:00pm
0.8
1,201
EPL: Leicester-Manchester City
2/10
NBC
12:30-2:30pm
0.8
1,127
College basketball: Butler-Villanova
2/10
Fox
12:00-2:15pm
0.8
1,063
College basketball:
Florida-South Carolina
2/10
CBS
12:00-2:00pm
0.7
888
College basketball: Xavier-Creighton
2/10
Fox
2:45-4:45pm
0.5
688
"X Games Aspen Anthology"
2/10
ABC
3:00-5:00pm
0.4
491
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Audience Analysis