SBJ In-Depth: Data and Analytics
Data and analytics have the power to change how teams and leagues do business, from sponsorship to fan engagement to in-game entertainment. How do executives charged with making decisions in these areas harness the information? We look at the decision-making process and how it has changed with the rise of predictive analytics.
Publishing Date: March 5 Ad Close: February 19 Materials Due: February 21
For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or firstname.lastname@example.org