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Marketing and Sponsorship

Marketplace Roundup

The MLB Giants yesterday named 215 McCann, S.F., as its new agency of record. The Giants tasked the ad firm with creating a new campaign that celebrates the team's 60th anniversary in S.F. and engages and grows the fan base. 215 McCann will handle all creative responsibilities and will partner with sister agency Casanova//McCann, Costa Mesa, for media planning and buying (McCann).

READY FOR TAKEOFF: ADWEEK's Lindsay Rittenhouse noted Alaska Airlines named Translation, S.F., its "marketing partner in charge of leading and leveraging the airline’s long-term partnership" with Warriors F Kevin Durant. Translation will "work alongside" Alaska Airline’s lead agency -- Mekanism, S.F. The airline in September "announced the partnership with Durant" and Translation has also "worked with Durant in the past." Its first assignment for the airline will "aim to drive awareness of the partnership" (ADWEEK.com, 2/12).

SPECIAL FORCES: In Philadelphia, William Bender noted "at least three" people have filed applications to trademark "Philly Special" -- the name of the Eagles' fourth-and-goal direct-snap reverse pass to QB Nick Foles in Super Bowl LII. It was "one of the gutsiest play calls in Super Bowl history," and some entrepreneurs "think it has the potential to be even more than that" (PHILADELPHIA INQUIRER, 2/13).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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