Group Created with Sketch.
Volume 24 No. 200

Marketing and Sponsorship

Fauria was suspended last week after impersonating NFL agent Don Yee on air
Photo: TWITTER

Three more WEEI advertisers "cut ties" yesterday with the Boston-based radio station in the wake of host Christian Fauria being suspended, meaning at least five advertisers have either "terminated or suspended commercial buys on the popular sports talk station," according to Shirley Leung of the BOSTON GLOBE. Citizens Bank, the Massachusetts State Lottery and Massachusetts Health Connector are the latest sponsors to cut ties, joining Comcast and City of Boston Credit Union. The reason some advertisers are "taking their money elsewhere is simple" -- it is "hard to defend WEEI's offensive commentary." Citizens Bank has been advertising "on and off on WEEI" for nearly a decade. Leung: "I don't know how much ad revenue the station has lost, but management must be feeling some heat." Advertisers like to be on WEEI because it is "one of the top-rated stations in the Boston market and reaches a coveted demographic" of men 25-54. But WEEI has "gone too far with an ever-growing list of hosts who have been suspended for crossing the line." For too long, WEEI "drove ratings by spewing hate and vitriol disguised as sports talk." Some advertisers finally have "had enough." Leung: "What about the others? Let me know if you still want your name associated with the station" (BOSTON GLOBE, 2/14). Radio consultant Donna Halper said of WEEI, "Go back to being entertaining and provocative, but take a rest on the outrage" (BOSTON HERALD, 2/14).

The MLB Giants yesterday named 215 McCann, S.F., as its new agency of record. The Giants tasked the ad firm with creating a new campaign that celebrates the team's 60th anniversary in S.F. and engages and grows the fan base. 215 McCann will handle all creative responsibilities and will partner with sister agency Casanova//McCann, Costa Mesa, for media planning and buying (McCann).

READY FOR TAKEOFF: ADWEEK's Lindsay Rittenhouse noted Alaska Airlines named Translation, S.F., its "marketing partner in charge of leading and leveraging the airline’s long-term partnership" with Warriors F Kevin Durant. Translation will "work alongside" Alaska Airline’s lead agency -- Mekanism, S.F. The airline in September "announced the partnership with Durant" and Translation has also "worked with Durant in the past." Its first assignment for the airline will "aim to drive awareness of the partnership" (ADWEEK.com, 2/12).

SPECIAL FORCES: In Philadelphia, William Bender noted "at least three" people have filed applications to trademark "Philly Special" -- the name of the Eagles' fourth-and-goal direct-snap reverse pass to QB Nick Foles in Super Bowl LII. It was "one of the gutsiest play calls in Super Bowl history," and some entrepreneurs "think it has the potential to be even more than that" (PHILADELPHIA INQUIRER, 2/13).