The Purdue athletic department "generated more than $550,000 in gross revenue" from its first season of alcohol sales throughout Ross-Ade Stadium, according to Mike Carmin of the Lafayette JOURNAL & COURIER. Nearly $388,000 came from "beer and wine sold in the concourse." Prior to last season, Purdue had "limited alcohol sales to premium seat holders in the Buchanan and Shively Clubs along with suites." Starting in '15, beer and wine have been "sold in the south end zone patio area to season ticket holders and student VIP cardholders at least 21-years old." Sales were "expanded to include the entire stadium" for the '17 season. South end zone sales "generated more than $100,000 in gross revenue during the six-game schedule." Purdue is "expected to bring in more revenue next year with a traditional seven-game home schedule, which begins Aug. 30 against Northwestern." Purdue is one of 10 Big Ten schools that "allow alcohol sales at home football games and one of four that permit stadium-wide sales (Maryland, Minnesota and Ohio State)" (Lafayette JOURNAL & COURIER, 2/13).