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Volume 25 No. 28
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Ballpark Naming Rights Among Bowers' Objectives With Marlins

Bowers (r) also will be charged with helping build out the club’s business staff and forging a corporate culture
Photo: TWITTER

The Marlins have hired Warriors CMO CHIP BOWERS as President of Business Operations, a key role in which he will oversee all marketing and brand development, corporate sales and broadcasting. Bowers will report to Marlins CEO DEREK JETER. The move returns Bowers to Florida, where he was Magic Senior VP/Corporate Partnerships & Marketing from '08-12 and was heavily involved in the Amway Center naming-rights deal. Bowers will play a similar role in Miami with the effort to sell naming rights for Marlins Park and strike a new local TV deal to succeed the current one with FS Florida that expires after the '20 season. Bowers also will be charged with helping build out the club’s business staff and forging a corporate culture. “Chip’s an inspirational figure with a long track record of building great business teams. People have loved working with and for him, and that was really the separation here,” said Turnkey Sports & Entertainment President LEN PERNA. Turnkey Search conducted the search for the position. The Warriors have not named a replacement for Bowers (Eric Fisher, Staff Writer). In Ft. Lauderdale, Tim Healey notes Bowers in the hierarchy of the Marlins’ reconfigured front office is "positioned alongside" President of Baseball Operations MICHAEL HILL. Bowers’ hiring "stands in stark contrast to that of the Marlins’ highest baseball-side addition this offseason" in VP/Player Development & Scouting GARY DENBO, who "has known Jeter for a quarter-century" (South Florida SUN SENTINEL, 2/13).

LEAVING A VOID: In Oakland, Mark Medina notes it is "not immediately clear when Bowers will make the transition." Bowers had a "prominent role in the team developing Chase Center." Last October, Bowers also "traveled with the Warriors during their pre-season trip in China to pursue various business deals." During Bowers’ time with the Warriors, the corporate partnerships department "grew from 27th out of 30 NBA teams in league revenue to No. 1" (EAST BAY TIMES, 2/13).