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Volume 25 No. 28
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Medal Stand: 24 Hour Fitness Lauded For Incentive Program

Each day during the Olympics, THE DAILY offers our take on the business performances of some of the people, sponsors, broadcasters and other entities around Pyeongchang.

GOLD: CHLOE KIM -- What are expectations and pressure to a 17-year-old? Kim, the heavy favorite, crushed it for Gold in the snowboard halfpipe, maintaining U.S. snowboard perfection and rewarding her deep list of sponsors. 

SILVER: 24 HOUR FITNESS -- There’s nothing new about an incentive program that brings top performers to big events. However, the USOC sponsor dipped below the C-suite to reward a Pyeongchang trip to managers of its top gyms, a nice twist to build moral at the hands-on level.

BRONZE: TARA LIPINSKI & JOHNNY WEIR -- Love ’em or hate ’em, we appreciate their honest assessment of some of the mediocre performances in the figure skating competition. As Weir himself pointed out, “I’m a commentator, not a ‘complimentator.’”

TININT'L SKI FEDERATION -- Forty-one of the 50 women in snowboard slopestyle either crashed or bailed out because of high winds. It was the governing body’s call to hold the event in such harsh conditions. The criticism it’s receiving for that decision is warranted.