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Volume 24 No. 238
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LPGA Signs Deal With Opendorse To Aid Players' Social Media Presence

The LPGA has aligned with social media marketing platform Opendorse to aid more than 200 tour players with social media activations and create new revenue opportunities. The deal adds to an extension Opendorse signed last month with the NFLPA and represents the first major women’s sports property on the company’s roster. “The opportunity for our athletes to be more actively engaged in social and brand conversations is something that will enhance not just their storytelling but the LPGA overall,” LPGA Senior Dir of Social Media & Marketing Tina Barnes-Budd said.