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Olympics

Olympic Marketing Notes: U.S.' Opening Ceremony Gloves A Big Hit

USA TODAY's Nicole Poell noted one accessory for Team USA "stood out" during the Opening Ceremony: the "enormous suede gloves, complete with Western-style fringe." While the gloves were "widely mocked on Twitter, they were popular." Even with a $995 price tag, they were "listed as out of stock on the Ralph Lauren website." A Ralph Lauren spokesperson confirmed that the gloves "are sold out, and there are no plans to increase inventory at the moment" (USATODAY.com, 2/10).

TAPE DELAY: U.S. figure skater Mirai Nagasu had some viewers wondering if she had a "giant 'USA' tattoo on her inner thigh" during a performance today. She instead was "using some Team USA-branded kinesiology tape under her tights." KT Tape "sprung into social-media action to let inquiring minds know the story" (WASHINGTONPOST.com, 2/11).

JUST FOR KICKS: There is "always a have-to-have-it souvenir at the Olympics, and this year, it’s a pair of Stan Smith-style Pyeongchang 2018 sneakers." The shoes "may not be appropriate footwear for trudging through the slush at biathlon, but are handsome and nicely priced" at $46 (WSJ.com, 2/12).

SLIP N' SLIDE: Custom footwear maker ISlide last fall got in touch with the Nigerian women's bobsled team to produce "high-end sport sandals." ISlide "isn’t sure whether the three athletes will even wear the green slides ... on television or anywhere that lots of people would even see them." The company also "reached out to American speed skater Erin Jackson, the first African-American long-track speed skater, who also got a pair of the company’s slides, designed in purple with the company’s logo arranged like the Olympic rings" (BIZJOURNALS.com, 2/9).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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