Group Created with Sketch.
Volume 24 No. 181
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Olympic Marketing Notes: U.S.' Opening Ceremony Gloves A Big Hit

USA TODAY's Nicole Poell noted one accessory for Team USA "stood out" during the Opening Ceremony: the "enormous suede gloves, complete with Western-style fringe." While the gloves were "widely mocked on Twitter, they were popular." Even with a $995 price tag, they were "listed as out of stock on t...
This is a SportsBusiness Daily Article. Perhaps you are not logged in to your SBD account or you are not a SBD subscriber.

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...