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Volume 24 No. 178
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Sources: Advertisers Expected To Spend Less On Pyeongchang Games

Olympic advertisers GM, P&G and AT&T, are "expected to spend less on this year’s Games" than they did in '14, according to sources cited by Alexandra Bruell of the WALL STREET JOURNAL. Some advertisers are "moving away from big, expensive events in favor of more targeted media and dig...
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