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Volume 24 No. 180
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On Location Experiences Generated $150M In Revenue From Super Bowl

On Location Experiences, the NFL's official hospitality business, generated more than $150M in revenue from Super Bowl LII in Minneapolis, "four times more" than Super Bowl 50 in Santa Clara, according to Daniel Kaplan of SPORTSBUSINESS JOURNAL. Much of that growth is "tied to acquisitions, specifi...
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