Each day during the Olympics, THE DAILY offers our take on the business performances of some of the people, sponsors, broadcasters and other entities around Pyeongchang.
GOLD: PYEONGCHANG'S OPENING -- True to form, Friday’s Opening Ceremony perfectly blended tradition with technology for a fantastic show.
SILVER: VISA EVERYWHERE LOUNGE -- The longtime Olympic sponsor managed to secure luxury space at the Games, where that’s few and far between, for its showcase lounge. The space is smaller and a bit more modest than Rio’s but features spectacular views along with all of Visa’s bells and whistles.
BRONZE: NBC -- The U.S. rights holder has a massive amount of coverage planned, along with expectations of more than $900M in national ad sales. It’s also been selling on a Total Audience Delivery basis, but there’s still the question of whether the first of three straight Asian Games will bring in the viewers.
TIN: SHANI DAVIS -- We appreciate that he wanted to carry the American flag during the Opening Ceremony, and that the two-time Gold Medal winner probably deserved to. But taking your tantrum to Twitter was not exactly the Olympic spirit, nor the class of someone on the level of a flag bearer.
