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Audience Analysis: NFL Honors Telecast Up Compared To '17

NBC on Saturday night drew 3.5 million viewers for the NFL Honors award ceremony, up from 3.2 million viewers in the same slot on Fox last year, but down from 4.4 million viewers on CBS in '16. When NBC last had the event in ’15, the net averaged 4.7 million viewers.

I’M JUST A BILL: ESPN aired the premiere of “The Two Bills” on Feb. 1, averaging 1.26 million viewers for the 90-minute documentary in the 9:00pm ET time slot. Last year, in the same time slot, ESPN premiered “This Was The XFL,” which averaged 917,000 viewers. Two years ago, “The '85 Bears” averaged 1.43 million viewers. But the documentary on the relationship between Bill Parcells and Bill Belichick fared well compared to other NFL-related docs.

The chart below lists viewership for select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
Super Bowl LII: Eagles-Patriots
2/4
NBC
6:31-10:25pm
43.1
103,391
"Super Bowl Greatest Commercials"
1/30
CBS
8:00-9:00pm
4.5
7,309
PGA Tour: Waste Management
Phoenix Open: Final Round
2/4
CBS
3:07-6:30pm
2.5
4,080
NFL Honors
2/3
NBC
9:00-11:00pm
2.1
3,457
PGA Tour: Waste Management
Phoenix Open: Third Round
2/3
CBS
4:46-7:00pm
2.1
3,304
Puppy Bowl XIV
2/4
Animal Planet
3:00-5:02pm
n/a
3,046
NBA: Rockets-Cavaliers
2/3
ABC
8:31-10:54pm
1.8
2,967
NBA: Lakers-Thunder
2/4
ABC
2:01-4:30pm
1.6
2,528
College basketball:
Kentucky-Missouri
2/3
CBS
2:15-4:46pm
1.4
2,173
"NBA Countdown"
2/3
ABC
8:00-8:31pm
1.3
2,051
NBA: Warriors-Kings
2/2
ESPN
10:35pm-12:54pm
n/a
1,832
Soccer friendly: Mexico-
Bosnia & Herzegovina
1/31
UniMas
8:45-11:01pm
0.8
1,528
NBA: Knicks-Celtics
1/31
ESPN
8:00-10:19pm
n/a
1,524
College basketball:
Oklahoma State-Kansas
2/3
CBS
12:00-2:15pm
1.0
1,447
PGA Tour: Waste Management
Phoenix Open: Final Round (early)
2/4
Golf Channel
1:00-2:45pm
0.9
1,440
NBA: Rockets-Spurs
2/1
TNT
8:14-10:29pm
n/a
1,438
College basketball:
Kansas-Kansas State
1/29
ESPN
9:05-11:08pm
n/a
1,421
NBA: Cavaliers-Pistons
1/30
TNT
8:14-10:38pm
n/a
1,400
College basketball:
Oklahoma-Texas
2/3
ESPN
6:15-8:25pm
0.9
1,389
PBR: Anaheim Invitational
2/4
CBS
12:00-1:00pm
0.9
1,373
NBA: Heat-76ers
2/2
ESPN
8:01-10:35pm
n/a
1,342
NBA: Thunder-Nuggets
2/1
TNT
10:29pm-1:04am
n/a
1,341
College basketball:
Duke-St. John's
2/3
Fox
12:03-2:30pm
0.9
1,323
College basketball:
Wisconsin-Maryland
2/4
CBS
1:00-3:00pm
0.8
1,279
Track & Field: Millrose Games
2/3
NBC
4:00-6:00pm
0.8
1,239
College basketball:
Minnesota-Michigan
2/3
Fox
2:38-5:00pm
0.7
1,099
Liga MX:
Club America-Lobos
2/3
Univision
9:54pm-12:00am
0.6
1,096
College basketball:
Seton Hall-Villanova
2/4
Fox
12:03-2:15pm
0.6
920
EPL: Arsenal-Everton
2/3
NBC
12:30-2:30pm
0.6
877
Liga MX: Monterrey-Leon
2/3
Univision
7:55-9:54pm
0.5
859
Pro Bowl Skills
Challenge (taped)
2/3
ABC
2:00-3:00pm
0.5
746
College basketball:
Oregon-Stanford
2/3
Fox
5:00-7:07pm
0.4
618
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