The Timbers announced that the club has entered into a multiyear partnership extension with Alaska Airlines. The airline will continue to be the team's jersey sponsor and official airline. Alaska Airlines has been the club’s jersey partner since its inaugural '11 MLS season. The airline will continue its program to allow year-round early boarding on its flights originating from Portland Int'l Airport to fans wearing Timbers jerseys (Timbers).
ADDED FLASH: Trail Blazers G Damian Lillard is working with Japanese streetwear company A Bathing Ape on a "trio of limited edition versions of his Adidas signature sneaker." Lillard is expected to wear the Bape Dame 4 at this year's All-Star Weekend in L.A., with "limited pairs of all three editions going on sale at the brand's 747 Warehouse event space." Styled in the brand's "trademark camouflage pattern, the shoes also take on the design detailing of A Bathing Ape's iconic Shark hoodies" (ESPN.com, 2/5).
LEFT WITH THE BILL: In West Palm Beach, Brian Biggane noted there was "much celebration last April when it was announced that Allianz, the controversial insurance giant from Germany, would no longer be the title sponsor of the PGA Champions Tour event at Broken Sound in Boca Raton that it had supported for the previous 12 years." However, it left Boca Raton "on the hook" for an additional $1M to "stage this year’s tournament." Tournament Dir Eddie Carbone will be "hosting several companies this week and is confident a deal can be completed soon" (PALM BEACH POST, 2/4).
SUPPLY & DEMAND: Esports hardware maker Razer has signed on as the exclusive supplier of mice, keyboards, headsets and surfaces for KSV eSports, the organization that fields Overwatch League's Seoul Dynasty and teams in three other games (Ben Fischer, Staff Writer).
