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Volume 26 No. 64
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DraftKings Has Hit With New Offering, Keeps Eye On SC Decision

Super Bowl LII marked a major rollout of DraftKings’ new “Showdown” fantasy football product, a single-game offering that involves selecting four offensive players and two defensive players. Initially debuted at the start of the playoffs, Showdown has quickly ascended into DraftKings’ second-most popular game format behind its traditional daily games and allowed the company to have a significant presence during the Super Bowl. DraftKings is closely monitoring the Supreme Court’s review on a Congressional ban on sports gambling and plans to be an active player in the space if the Professional & Amateur Sports Protection Act is eliminated. “We’ll be prepared either way,” said DraftKings co-Founder & CEO Jason Robins. “But if it’s struck down, we’ll want to focus on our areas of uniqueness, our DNA as a technology-driven company, and leverage the things we’re good at. I think it puts us in a great position to innovate and really do some creative things.” The lean toward legalized gambling comes after an extended period of legal and legislative battles in which DraftKings and other daily fantasy operators tried to distance themselves from the appearance of gambling. Robins said a move toward gambling fits into a broader focus on product development following last year’s failed merger attempt with FanDuel. “The last three years for us have been a lot about the regulatory environment, the merger, and so forth” he said. “But now we have a clear path forward, and we’re now getting back to what we do, focusing on building great products, and allowing fans to get closer to the games they love.” DraftKings is also preparing to open a new headquarters next year in Boston’s Back Bay that will see the hiring of about 300 additional employees. “It’s going to be the first space that’s truly going to be ours,” Robins said. “We’re looking to create a true tech company space, and we’ve put a real priority on an open floor plan that will allow for a lot of collaboration.”