The marketing campaign for "Solo: A Star Wars Story" is "widely expected to kickoff during Super Bowl LII" with a trailer for the upcoming film, according to sources cited by Pamela McClintock of the HOLLYWOOD REPORTER. A trailer for the film in the Super Bowl would "end chatter as to why Disney and Lucasfilm have waited to drop any materials for the standalone 'Star Wars' movie," which opens on May 25. Disney "isn't alone in keeping mum." Other studios "shelling out big bucks to plug their upcoming movies" have "declined comment." NBCU will "air ads" for "Jurassic World: Fallen Kingdom," as well as a spot for Dwayne Johnson's upcoming action pic "Skyscraper." Another movie "expected" to air Sunday is Paramount's "Mission: Impossible -- Fallen." Most Super Bowl film trailers "are 30 seconds to 45 seconds, or 60 seconds." One exception could be "Jurassic World," as sources said that the trailer "runs 90 seconds." Meanwhile, "Solo" is not the "only movie Disney will be plugging." The studio is "expected to advertise two other titles." The "likely contenders" are "Black Panther," "Avengers: Infinity War" or "A Wrinkle In Time" (HOLLYWOODREPORTER.com, 1/31).
THIS IS US: Coca-Cola's Super Bowl ad this year, titled "The Wonder Of Us," emphasizes the brand's core values of diversity and inclusion to kick off its new marketing platform named "A Coke for Everyone" (Coca-Cola). Variety's Brian Steinberg notes Coca-Cola's 60-second spot "aims to inspire" and "make the case that people of all creeds and from all cultures can enjoy" Coke. Coca-Cola VP/Content & Creative Excellence Brynn Bardacke said the message is that Coke is "for everyone" and represents "one of the most democratic brands." The ad, which "features people from different races, nationalities and geographic regions," includes a scene in which a "person in a wheelchair and a helmet takes part in a daredevil athletic competition." Wieden + Kennedy, N.Y., was responsible for the creative on the spot that "marks Coca-Cola's twelfth consecutive appearance in the Super Bowl." The ad "will air during the fourth quarter," and the company is "also running an ad for Diet Coke earlier in the event" (VARIETY.com, 2/1).
CHIPS 'N DIP: ADWEEK's Katie Richards noted Avocados From Mexico "explores the idea of a chip-less world in its Super Bowl spot." This is the brand's "fourth consecutive year" advertising during the Super Bowl, with creative from GSD&M, Austin. A 60-second version of the ad "rolled out" yesterday, but a 30-second cut "will run during the game" (ADWEEK.com, 1/31). AD AGE's Jeanine Poggi noted actor Chris Elliott "makes a cameo" in the spot (ADAGE.com, 1/31).
FAMOUS FACES: AD AGE's Poggi noted When Amazon's Alexa "loses her voice," chef Gordon Ramsay, rapper Cardi B, actress Rebel Wilson and actor Anthony Hopkins "try to fill her place" in a 90-second Super Bowl ad. The spot, which will air in the fourth quarter, "includes a cameo" from Amazon CEO Jeff Bezos. The ad is being handled by Lucky Generals, London, and Amazon's internal creative agency, D1. Last year, Amazon "aired three 10-second ads for Alexa" (ADAGE.com, 1/31). AD AGE's E.J. Schultz notes Kia's Super Bowl ad features Aerosmith's Steven Tyler, who "rediscovers his youth in a dusty, barren track in the middle of nowhere" by squaring off against F1 legend Emerson Fittipaldi. The 60-second spot by David&Goliath, El Segundo, "will air in the third quarter" (ADAGE.com, 2/1). ADWEEK's Kristina Monllos noted Turkish Airlines is "kicking off a new campaign starring Dr. Oz during the Super Bowl." It is "unclear how long the ad will be, which agencies are behind it or when the ad will appear during the game" (ADWEEK.com, 1/31). AD AGE's Poggi noted actor Keanu Reeves "surfs on a motorcycle" in Squarespace's ad. This is Squarespace's "fifth consecutive Super Bowl spot" (ADAGE.com, 1/31).
ARCH MADNESS: ADWEEK's Lauren Johnson noted Wendy's is "urging consumers to 'skip the hamburgers at the Frozen Arches'" in its Super Bowl ad. The QSR's promo "pulls copy directly off of McDonald's website," marking the "first time that the brand has called out its competitors through TV advertising." The 30-second ad was created by VML, K.C., and "will air during the first quarter" (ADWEEK.com, 1/31).
ALL OUT BLITZ: ADWEEK's Marty Swant noted for YouTube's annual AdBlitz, its "hub of Super Bowl-related content where brands advertising with Google can post their spots for increased engagement and a broader audience, YouTube is rolling out a few new ad products for marketers looking to re-engage with viewers on their second screens." The platform yesterday rolled out "additional features for DoubleClick Bid Manager as a way to better reach viewers across platforms." To do this, it is "launching a beta for 'real-time triggers' that let advertisers run display and video campaigns in real time based on moments or actions as they’re happening on TV or in real life." While most brands "already post their Super Bowl ads on AdBlitz, others are coming on board for the first time." For example, Pringles, which is running a Super Bowl ad for the first time, will "also be participating in AdBlitz" (ADWEEK.com, 1/31).
NORTH OF THE BORDER: In Toronto, John Kryk notes for a second straight year, Canadians "will be able to watch American ads on American affiliate stations during Sunday’s Super Bowl." Kryk: "Not that CTV’s parent company nor the NFL is happy about it." It is "possible this could be the last year of the arrangement unique to Canadian TV airing of U.S. sports events." That is because the NFL "not only is open to televising U.S. Super Bowl commercials in Canada in an alternative way, such as in a packaged compilation TV program, it has raised the idea with the Canadian Radio-television and Telecommunications Commission." The NFL and Bell Media "lost a bid last week with the Supreme Court of Canada to issue a temporary stay to prevent Canadian cable and satellite providers from allowing NBC affiliate stations to air their root network feeds with U.S. commercials" (TORONTO SUN, 2/1).
