NBC Sports plans to "air original episodes of BuzzFeed’s 'Worth It' and Complex Networks’ 'Hot Ones' on TV, as part of the company’s broad video game plan leading into the Super Bowl," according to Sahil Patel of DIGIDAY. For Super Bowl coverage, NBC Sports "commissioned new episodes of 'Hot Ones,' a video interview series from Complex Networks’ First We Feast food site, and 'Worth It,' a food and travel show from BuzzFeed." The “Hot Ones" will have an episode that features Broncos LB Von Miller, while an episode of "Worth It" will feature "different eating spots in Minneapolis." Patel noted NBCU is a BuzzFeed investor. NBC Sports Senior Dir of Consumer Engagement Lyndsay Signor said, "Because these events are so huge, it’s been part of our strategy to go outside of our own footprint and work with partners (such as BuzzFeed and Complex Networks), who can help us reach people who aren’t necessarily football fans." Signor said that beyond these content partnerships, NBC Sports will have 25 people from its social, digital and marketing teams "creating, editing and distributing video for NBC’s sites, apps and social pages." Ten of those staffers will be in Minnesota throughout the week "shooting video features and interviews." NBC Sports has also "embedded a social team member in the on-air production team this week to produce additional athlete interviews and segments with NBC Sports on-air talent, including Al Michaels, Cris Collinsworth and Michele Tafoya." During the game, two staffers will "roam around the stadium and field to capture interesting footage from the game and the stands" (DIGIDAY.com, 1/30).
