Marketing and Sponsorship

Marketplace Roundup

1.30.2018

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In New Jersey, Pete Caldera notes Yankees OF Aaron Judge yesterday was "honored with Card No. 1" in the new Topps Series 1 collection. Judge was selected "via fan vote." The collection will be available beginning tomorrow (Bergen RECORD, 1/30).

AUSSIE RULES: In Australia, John Stensholt noted the Australian Open over the weekend announced a sponsorship deal with Kia worth at least US$68.8M over five years. It is more than the annual US$13M the Australian Football League receives from its major partner, Toyota -- the previous biggest sponsorship in Australia on a yearly basis (AFR.com, 1/28).

THINK OUTSIDE THE BUN: Golfer Wesley Bryan will be "playing Taco Bell-logoed Callaway Truvis balls" this week at the PGA Tour Waste Management Phoenix Open. Bryan "loves Taco Bell" and last April "celebrated at Taco Bell" following his first PGA Tour win at the RBC Heritage. Bryan in June "signed an endorsement deal with Taco Bell and began wearing a Taco Bell belt" (GOLFCHANNEL.com, 1/29).

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ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 24, 2024

April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

April 24, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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