ELeague Follows Recent Trend, Makes Twitch Its Exclusive Third-Party Streaming Distributor
ELeague has signed a deal making Amazon-owned Twitch its exclusive third-party distributor, marking the third major exclusive media rights struck by an esports property this month. Beginning with ELeague Major: Boston this weekend, Twitch will be the only place other than Turner Sports or ELeague.com to see live action. In the past, some ELeague action had also been shown on Twitter and YouTube. Until very recently, esports leaders preferred to distribute competition action through a variety of streaming sites, believing that expanding reach was the top priority. However, in the last month, Overwatch League (on Twitch everywhere but China), ESL (on Facebook for English/Portuguese streams) and now ELeague (Twitch) have signed deals that limit competition. Riot Games also has an exclusive development deal with BAMTech, but that has been described as exclusively for sales and tech development. Separately, ELeague today also announced it has renewed two sponsors -- Dell/Alienware gaming PCs and HyperX headphones. This year will be the third for the HyperX-ELeague partnership, while Dell/Alienware is in the second year of a tie-up.
For more coverage of the business of esports, visit our partners, esportsobserver.com.