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Volume 25 No. 62
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Point-Of-Sale Company Appetize Closes On $20M Series B Round Of Funding

California-based point-of-sale company Appetize has closed on a $20M Series B round of funding, led by Shamrock Capital Advisors. The funds will be used primarily for further expansion into retail and restaurant settings and the continued development of fan self-service and analytics capabilities for teams and venues. Shamrock, which also is an investor in FanDuel, led a similarly sized funding round for Appetize in late ’16. “This is a real stamp of approval to have Shamrock come back again like this, and have this confidence in our trajectory,” Appetize co-Founder & Chief Strategy Officer Kevin Anderson said. Appetize has now raised $45M in total to date. The company also is an alumnus of the first iteration in ’15 of the Dodgers Accelerator, now the Global Sports Venture Studio. Elysian Park Ventures, the investment arm operated by Dodgers club owner Guggenheim Baseball Management, remains an Appetize investor.