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Marketing and Sponsorship

Annual Sports Licensing & Tailgate Show Getting Underway In Las Vegas

The annual Sports Licensing & Tailgate Show opens today for a three-day run at the Las Vegas Convention Center, with retail consolidation and Fanatics' continuing industry roll-up likely to be the most-discussed topics. NASCAR VP Licensing & Consumer Products Blake Davidson will start things off with a keynote today. Show Dir Pat Hus said he is anticipating a slight reduction in the amount of licensees exhibiting, but added “the folks we do have are stepping up and taking larger spaces.” Consequently, it will be the show’s largest footprint ever, at around 94,000 square feet, shared by just under 400 exhibitors. Properties exhibiting include the CLC, NASCAR, the NBA and the NHL. The Licensing Show in '20 will not be able to get space at the Convention Center at this time in January, when its customarily held. Consequently, Hus said he will be canvassing licensees to determine if they want to relocate the show entirely or move it elsewhere in Las Vegas. “I don’t know how married this industry is to Vegas, but we want to find out,” he said. “We also want to ask them if there’s sufficient demand and enough order writing for another show, perhaps in the summer.”  

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